Brand reference

imoo

The world's leading kids' smartwatch brand

🇨🇳 HQ: China Founded 2011

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imoo, known in China as Xiaotiancai ('Little Genius'), is a children's smartwatch brand that emerged from the BBK Electronics family behind Oppo and Vivo. Its Watch Phone line pairs voice and video calling with GPS location tracking for kids roughly aged 4-15, and the brand leads the global kids' smartwatch market by shipments. It is operated by Guangdong Xiaotiancai (Genius/Imoo) Technology Co., Ltd., founded by Jin Zhijiang, and also sells children's tablets and headphones.